A while ago I wrote an article giving advice to writers and authors about marketing themselves online.  As part of that article I mentioned in a couple of paragraphs about reaching out to you audience. In this post I am going to expand a little more on the topic and talk about tapping into the [...]

Having recently been asked to do a mail out for the best part of 11,000 emails, I thought that I would take a moment to do a write up and explain what I think are some of the important points and considerations in maintaining and operating large emailing lists.  These are of course, legitimate, opt-in [...]

Often SEO advice is provided by non-professionals and well qualified as a bad joke, so who better to take your SEO lead from than Google, the masters of the black art, if for no other reason than for the fact that they rule the search engine market with as much as 80% of the search [...]

In a follow up to my posting on “Apple’s Credit Crunch Christmas“, it seems that the onslaught from Apple is unrelenting. There isn’t a day that goes by that doesn’t see a marketing email, all gift wrapped and pretty, sitting in my inbox from yours truly. Whereas last time I commented on how Apple was [...]

Sometimes you may feel like the fountain of ideas has dried up and although necessity is the mother invention, said phrase may well not ring quite true. So How do you keep ideas fresh and in line with what people want? How do you even go about finding ideas to form posts from?

If iWeb is designed to make the process of creating web pages easy, then Rage Software’s recently released iWeb SEO tool is designed to make the process of Search Engine Optimization for iWeb easier too.
As those who have been following my articles will know, I have often bemoaned the general joke that is the HTML [...]

So you have the book, you finally got it published and you even have a web site. Where to go from there? How do you make sure your book reaches a critical mass online? How do you generate interest and reach out to the prospective audience? In this article I cover a few points of [...]

With the advent of iLife ‘08, and in particular the newest version of iWeb, it has become a lot easier to build an ecommerce site.

Until now you had to use tools such as iWebMore and iWeb Enhancer to add snippets of HTML code, which even then had to be post-processed after generating the site [...]

301 Redirects are a big part of SEO and making sure that (A) the search engine bots find your content correctly, and (B) understand that the old page or domain is the same as the new one and thus combine the overall rank statistics to the one location. In essence the 301 redirect simply [...]

A blog post title is just that, not a book, not a word, not a memoir, but a title. It amazes me how many people will seem to write an entire blog entry in the course of the title of their post and then continue to harp on about the aforementioned topic for another [...]

As of June 8th, The Pirate’s Dilemma by Matt Mason, is now freely available online in eBook format for whoever and whomever wishes to share the book. In a move that signals marketing tactics for the 21st century and beyond, the author and publisher have both agreed that they should make the electronic format freely [...]

To some the process of SEO is a black art and like snake oil. That being said, it is clear that the choice of keywords in relevant positions on your pages does help drive traffic to your blog or web site. Keywords are just a small part, but a critical part in the wider context [...]

Sites like ArtistData are beginning to mushroom across the internet. They claim to allow you to manage all your data in one place, and take the pain out of maintaining a personal brand online, as well as much more. But in reality how good can they actually be?
However great the internet is at making everyone’s [...]

So, finally, after many a year, I have decided to start a blog. Why now? and just plain why? You might ask.
Well in short it is because the process of writing articles is a long and drawn out one, usually taking a couple of hours at least, whilst, by contrast, blogging takes a shorter time [...]

Yesterday, having posted an article to MacSurfer last weekend, I came across an opinion snippet on a web site. The web site was in fact, injoydesign.com, a site that purportedly puts “joy into design”, the problem was, it wasn’t giving me much joy, the reason being that the snippet of the site I was looking [...]

I was recently asked by a friend and Apple Creative Genius to write an article about Apple’s idiot-proof web design software, iWeb, and the field of search engine optimisation; more specifically, how to make iWeb more search engine friendly.
Given my current interest in SEO, I was certainly excited about looking at iWeb and similar programs [...]